In recent times, Dark Mode for websites has received a lot of love from users around the world. The following is so large that Google now offers you a ‘Night Eye’ feature where you can apply Dark Mode on any website as long as you are using Google Chrome as your browser.
However, the popularity of Dark Mode is increasing with many exclusive apps and web designers adopting this new feature to make users enjoy a different experience from regular websites.
According to a recent report by Built With, there are about 1,028 websites that have used Dark Theme to attract customers, of which 340 are active while 688 have used Dark Theme in the past. Furthermore, Get Polarized has conducted recent surveys on different social media platforms to understand user preferences when it comes to Dark Mode UI or Dark UI. Theme.
The results indicated that the majority of users agreed with this change.
Based on this information, let’s see why so many people like Dark Mode so much.
1. Backed by Tech Giants
It is not correct to consider Google as the ancestor of Dark Mode. In fact, many of the first home computers to use monochrome CRT displays often displayed green text on a black screen, however, Windows Phone 7 in 2010 reintroduced themes and wallpapers dark.
We now have major tech giants and popular domains that have actively adopted the so-called ‘Night Mode’ and are offering customers and users the ability to change the look and feel to their preferences. surname.
These include big names like Facebook, Reddit, Twitter, YouTube, WhatsApp, Samsung’s One UI, Apple’s iPad and iOS 13 and Android 10 shadow mode.
Together these online platforms and companies cater to the majority of technology users globally. Therefore, there is no doubt that night mode has become a popular choice for Internet and smartphone users.
2. Influenced by developers and programmers
Although Dark Mode is gaining popularity among users lately, it is rare for people to realize that for program developers and programmers, who design user interfaces, it is work on this mode for a very long time.
In fact, Dark Mode is already the default interface of most existing code text editors. In fact, some of the most popular code editors, including Atom, Sublime Text, Brackets, and Visual Studio Code, all use Dark Mode.
Therefore, it is quite understandable why programmers and developers can influence the popularity of Dark Mode. Furthermore, according to a Recently published research by Medium.com, more than 70% of software engineers use Dark Mode IDE and Dark Mode theme downloads are almost always in the top 10 themes.
According to research, Dark Mode has a biological effect on our eyes. Seeing light text on a dark screen allows the iris in our eyes to open wider. It must be much more expansive than the white screen case.
Thus, in Dark Mode, our pupils grow in size, and it takes more effort to focus on things.
This argument is further supported by statistics regarding astigmatism, a condition that affects 15-40% of the Vietnamese population. However, at the same time, Dark Mode will be preferred when the device has low light conditions and users do not like to read long texts.
4. Text Boldness
However, most users have 2 views that are comfortable when using Dark Mode and some others feel uncomfortable. This is because most users spend all day staring at a bright white screen which can lead to digital eye strain.
Digital eye strain is defined as a group of vision-related problems caused by prolonged use of cell phones, computers, e-readers or tablets. Looking at a white screen with too much brightness is like looking directly at the sun for a long time.
While Dark Mode doesn’t make text bold, it does create the opposite reaction when the letters are animated. According to a recent survey on Medium, about 82.7% of participants said that they prefer to use Dark Mode on their device.
5. Less battery consumption
At Android Developer Summit 2018, one of Google’s solutions for developers to reduce battery consumption was to introduce a dark user interface. Researchers at Google claim that night mode can save battery life.
This finding is shared through a story published by XDA Developers, where it is said that Dark Mode can reduce battery usage by up to 63% on AMOLED displays even at maximum brightness. Furthermore, one must also consider the fact that white pixels are actually more power hungry and brightness affects both power usage and battery life.
6. Lots of tutorials to change to Dark Mode
With Dark Mode becoming such a popular topic around the world, it’s no wonder that today, you can find many various instructions to make any apps and software on your smartphone or browser change the look.
7. Search engines don’t mind Dark Mode
To understand the impact of Dark Mode on SEO, we have to look at user experience. This is because the users and usability of your website plays a huge role these days when it comes to search engine rankings. Therefore, if you are planning to switch to Dark Mode, then it must be done right.
Short answer to the question whether Dark Mode affects SEO or not? Well, the answer is NO, but that doesn’t mean we can leave our users alone and not provide them with a more user-friendly experience.
8. User preferences
We are all aware of the fact that the majority of the audience rarely reads text online because the most viewed and most popular form of media is video or images. Thus, user preferences come into play when it comes to the popularity of websites with Dark Mode.
According to a recent Smart Insights® study, 92% of marketers are using video as an important part of their marketing strategy. Furthermore, it is estimated that on average people will spend around 100 minutes per day watching online videos by 2021.
This is also reinforced by the findings of Statista.com, where online video consumption is most prevalent worldwide. Therefore, when looking at these studies, it is certain that Dark Mode works well with video streaming websites.
It’s no surprise that YouTube and Netflix have become dominant in using these dark tones.
9. Extra space problem
Finally, I would like to add that reading or watching videos together on a website with Dark Mode will be more difficult than on a traditional white background website. Therefore, I recommend that you consider using more space between image and text elements when designing a website in Dark Mode.
And you, do you want Anonyviet to have more Dark Mode?