#first. What is PR? The easiest way to understand PR for ignorant people like me!
First, you must understand the essence of the word PR, which stands for the phrase: Ppublic CHEAPelations. You can translate it as “Public Relations”. So what is public relations?
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As I understand and have also read documents about PR (also known as public relations), this is your promotion of images for individuals, organizations, products or services to the public – so that many people known more.
In other words, PR is a measure to help promote and introduce good information about products or businesses. through mass media to increase the prestige of that product, or business… in order to create a good relationship between the company and the community.
It’s also simple, but PR work sometimes we mistakenly think that there must be an organization or a unit to do it, but the reality shows that we can personally do the job. This PR.
We can completely do PR for ourselves – roughly understood as advertising ourselves, or the products and services we provide, our strengths on social networks, media…
Just a person, an object, or something that is widely disseminated to many people means that you have successfully PR, simple as that!
#2. Why is the PR industry growing so wildly?
For individuals:
The need to be famous is more and more popular, thousands of likes pictures, million-view hot clips, along with popularity (or notoriety), will be PR advertising contracts for those who want to borrow images. themselves to reach out to the public more quickly.
A great thing is that when you are successfully PR yourself, you will have the right to do PR for other people, or other units, or other products. This is also a huge source of income that KOLs have done and developed very well.
The Knowledge Sharing Blog also has articles on the concept of Trends and KOL then you can read it.
For companies, units and collectives:
When it has good PR and is associated with a good image, the purchasing power of the community about the company’s products or services will also skyrocket.
For example, an A-list singer is the PR representative for a product B of company C. So naturally a large number of products and services of company C will be prioritized by this singer’s fans. consumption, leading to the power to gradually gain market share in the business.
Because a very understandable psychology is that when you have idolized or admired someone, you will tend to follow them or buy the products they recommend.
It is also because of this benefit that many individuals want to be famous like I mentioned above.
However, PR is also very dangerous if the PR is not true and not according to the will of the community, creating the opposite effect, then there is a great risk of the company being damaged and boycotted.
Therefore, companies and units always attach many binding terms to avoid scandals of individual representatives affecting the company’s image along with damage.
There have been many cases just because of the scandal of the representative that caused the stock price of that company to plummet without stopping. This can be said to be a form of reluctant PR, although it did not have good results, but after that event, people knew the company better.
#3. Does PR cost money?
Depending on the form of PR, it may cost you a fee or it may be completely free.
Some of the forms you often see people use for PR are as follows:
- Through press and media (There is a fee depending on the unit you choose)
- Via social networks: Facebook, tiktok, Instagram, youtube… (Depending on time, if you PR yourself or ask friends to promote with you, it’s free, but the reach is not high. But if you hire services to increase likes, subs or people, it’s free. more famous to introduce you to PR costs)
- Through a specialized PR unit: This form certainly costs money. But the effect is often better than doing it yourself. When registering for these services will include both forms above.
If you do not know what you need to do to PR, you can refer to starting from a facebook account, a fanpage or a Youtube channel with what you have and want more people to know.
Okay, hopefully the sharing in this article will help you better understand the term PR. Wish you soon become KOL to earn a lot of money from PR ^^!
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