Have you ever run ads on Facebook?
With a huge number of users (several billion people), Facebook is really a fertile ground for individuals, companies or businesses to promote and sell their products.
Running ads on Facebook is one of the most popular ways to make money when using this platform. And there are also a lot of people who become millionaires by participating in various forms make money on facebook.
Yes, and one of the most effective support tools when making money with this platform is Meta Pixel (Facebook Pixel). So what is the Facebook Pixel? And how does it work in advertising?
#first. What is Meta Pixel (Facebook Pixel)?
In the simplest terms, Meta Pixel is a JavaScript code that has the function of “communication” between Website and Facebook..
That means Facebook will also give you a JavaScript code, you just need to insert this code into your website.
The purpose of this code is to measure and optimize advertising campaigns on Facebook, in order to reach the right customers, thereby increasing the conversion rate (purchase).
After you have inserted the code into your website, you can track the information that the user has made on your website, for example, the user has added a product to the cart, or the customer made a purchase. Purchase….
In a nutshell, Facebook Pixel is like an AI Camera embedded in your website
It will “track” all the actions of customers when accessing the website and record those actions. From there, advertisers will have a better overview to optimize to suit customers.
Content source here !
#2. What does MetaPixe do?
The main functions of Meta Pixel (Facebook Pixel) include:
- Target the right customers, avoid wasting money on ineffective advertising.
- Monitor user behavior.
- Measure performance and create specific (custom) audience files to match your ad campaigns.
More specifically, Meta Pixel helps you:
+) Conversion tracking: You can track how many users have interacted on Facebook or Website.. and then become product buyers through your ads.
Pixel facebook will help you track the behavior of customers, from the time they visit to the time of purchase, on which platform they buy, etc. This information is relatively important in the process of product promotion and sales.
+) Reaching customers: If a customer has visited your website and saved the product to the cart or clicked “tym” to like the product… then these data will be saved and Facebook Pixel will create this audience group, and then display ads on those customers’ message boards.
This is a very potential customer group and their purchase rate is relatively high.
+) Create a list of customers: Facebook will use the available information of customers and create a list of people with similar “interests” when visiting your website and deliver ads to them.
+) Optimize conversion ads: If you don’t use Meta Pixel, every time you optimize for conversions you will have to click on the links, which is very time consuming. In addition, with the support of Pixel, you can optimize link conversions automatically and logically, more closely.
+) Optimizing ads by value: The value mentioned here is the buyer’s information and the amount of money they can spend to buy that item. Based on that, Meta Pixel will optimize the customer group based on their spending amount.
+) Deeply exploiting tools and data from Facebook ads: As you know, Facebook ads are Facebook’s number one advertising platform. If you run Meta Pixel then it completely helps you to dig into metrics like cost per lead, cost per conversion, etc.
#3. How does Meta Pixel work?
Meta Pixel works based on cookies.
There are 2 types of Meta Pixel that are Conversion Tracking (Conversion tracking) and Custom Audience (Customize audience view).
There are many ways to create a Meta Pixel and connect to the Website, you can refer to the detailed instructions of Facebook here !
#4. How to read the Facebook Pixel report
How to create Meta Pixel is not too difficult, right? So how to read the report?
Usually, the report content includes: purchase, add to cart, view content, payment information, etc.
Click here to follow: https://facebook.com/events_manager2/
#5. Epilogue
So you have a better understanding of Meta Pixel (Facebook Pixel), right?
Placing Facebook ads is not as difficult as you think, especially when Facebook has fully supported the Vietnamese language, which is very convenient for research and research.
Don’t be foolish to spend a few hundred thousand to buy a course to run Facebook ads, guys, such courses won’t help you 🙂
CTV: Huong Mai – Blogchiasekienthuc.com
Edit by Kien Nguyen
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