Apple iPhone with rabbit ears, it is a story of 4, 5 years, but what about Macbook with rabbit ears? What is the real meaning of the rabbit ears and is there anything deeper in the eyes of Uncle Tim Cook?
#first. What are rabbit ears?
Notch in general includes rabbit ears, water drops, V-shaped U, buffalo ears, one ear, … is a design that appears on smartphones using capacitive touch screens, in which the device has a rabbit ear with a screen. The image is partially gouged out at the edge, also known as a defective screen.
The first device with a notch display was the Essential Phone 1, a few days before the iPhone X was released, and the notch design officially became a movement for many years to come.
But that cut-in-screen design isn’t the first to appear at this point, because the LG V10 is the first to cut into the screen. But at least, the space to display content on the V10’s screen is still a perfect rectangle.
At the beginning of its launch, many companies criticized this design of Apple, especially Samsung, but only after a short time, Chinese firms followed this design in droves, and it was true that the rabbit ears were new. bear
Samsung created a smaller notch, named Infinity U and Infinity V, aka water drop. Even as Sony is a conservative boss with a perfect, masculine design, he also mistakenly made an L4 with a notch, when the notch trend has receded.
And after a fairly long time, the notch design gradually became popular and of course, the notch also became obsolete.
Currently, most new devices with a notch are waterdrops and are in the low-cost or low-cost segment, because gradually the punch-hole design has become the standard for mid-range and high-end devices.
What does that mean?
Yes, the rabbit-eared dynasty is dead. And now it has really become the unique identity of the iPhone after 5 generations of design stagnation. But what do you think about the notched Macbook?
#2. The purpose of the notch on the Macbook?
Apple just launched the Macbook Pro during its event, and it has a notch. Yes, rabbit ears for laptops.
Similar to smartphones, laptops also have many design options, and the camera cluster also has to move quite a lot. Huawei put the camera down to the function keys. And some lines of ASUS or Dell or Lenovo even omit the camera to make the border thinner and the design more impressive.
This is a design that has never been before on a laptop, and Apple is the first company to do this.
The notch on the Macbook Pro has the same effect as the notch on the iPhone: thins the bezel, houses the cam cluster and 3D sensor for Face ID. Because this year’s Macbook Pro still uses ARM M1X chip, Face ID technology for iPhone can be used even for laptops.
Technically, these are the most obvious purposes we can see.
#3. Rabbit ears laptops and the impact on the market
Trade off part of the screen for a thin bezel.
ASUS Zenbook would rather turn that notch out (upwards), make the top border a few times thicker than other borders, just to keep the camera cluster, but they don’t cut into the screen, because the laptop screen is usually used for things like watching movies or making graphics, so they don’t accept being disabled.
Although a laptop is also a highly portable and personal device, due to its characteristic being a heavy and long-lasting mobile device, the laptop market is not as active as the smartphone market. Since then, the general design of the laptop does not have too many categories.
Divided, we have design types such as: universal design, thin and light design, impressive design and gaming design. There is no single design trend for brands to live with.
Each company has its own design language for gaming devices or devices with impressive and high-end designs.
Macbooks have always had a universal design. It’s only premium because it has an apple logo on the back, good material and good for general use only.
This makes Apple not a big force in the laptop market, although a lot of people are still using and looking forward to owning a Macbook.
Macs are mainly used for developers to create mobile apps or for units and studios that need to do graphics and store important data. For office users, accountants or buy just to use common tasks.
Mac is superior to Windows machines only in compatibility and synchronization with other products in the ecosystem. And with the average price tag of either a Mac or a Macbook, it’s not a budget-friendly brand that would only fit in as a bit of an investment for the job.
Apple also has only one line of Macbooks, aimed at ordinary users. They don’t have a gaming line, an ultra-thin line or a high-end line with impressive designs.
The Macbook’s features aren’t special either, so a notable change to the Macbook won’t have as much of an impact as the iPhone in the smartphone market.
It’s like you’d never try to emulate a classmate in your own forte when he’s worse than you. But other classmates who are worse than that friend can still see it as an example to learn from.
Going back to the laptop market, companies that do not have a lot of voice, such as Masstel, Xiaomi, if they need a brand to rely on, it will be Apple, like the way Xiaomi has been doing so far.
That is, creating something that can become this trend of Apple will bring them success if the companies mentioned above follow this design, and this trend makes the Macbook become an image that new people come in contact with. Laptops pay more attention.
It is similar to Xiaomi, Oppo and many other Android companies imitating the iPhone, making the notch design on Android devices become advertising for the iPhone.
Although the Apple Macbook is not a force if your industry does not strictly require the computer platform to use, but with the technology and brand-loving chicken, along with an apple on the case is always maximum priority when choosing a laptop.
Therefore, the notch on this macbook screen will increase the identity on the laptop that many people consider luxury, increasing the desire to own these devices considered expensive by a part of customers.
And it seems that Apple is only focusing on this customer group only, because in fact the notch does not bring any support for Macbook users because of the characteristics of work such as design, programming, music production. , ….
After 5 generations of iPhone with notch, it’s time for this Apple design to “go back to the garden”, and maybe they are trying to “milk” this very valuable resource? Is it possible?
That’s my opinion about the notch on Apple’s Macbook. What do you think about this design and will it succeed with Apple’s intentions? Please leave your comments below in the comments section.
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