Today, a large percentage of sales of digital and physical products are generated online. In the software world, there is basically no reason to sell physical copies of products anymore. Laptops rarely even have CD drives, which is why almost all software is now sold online.
But how do you attract customers, develop a great software-based product, and sell it online? There’s a lot to think about here. Let’s take a look at some of the best tips to help you start selling software online.
Selling can be the easy part
Interestingly, selling is probably the easiest part of it.These days, all you need to do is look for a Full-Service E-Commerce Solutions or e-commerce partners. These types of teams are specifically put together to make it as easy as possible for the creator or designer of such a product to sell products online.
From customer retention to marketing to sales platform, all with one partner. However, before you get to that stage, you need your product to be awesome…
What are your thoughts?
So, let’s start with your thoughts. What kind of software did you develop, or what did you start developing? There are millions of software products on the market designed to solve almost every possible job. So what do you have?
Is your idea unique? Maybe it changes the way a task is performed to make it easier to handle? Or maybe you’ve developed an entirely new solution to an old IT problem? Whatever it is, it has to be good enough to grab the attention of potential customers.
Make your product powerful
Great idea of yours – great! But now, it has to be perfect. You need to test, test, and test. Beta test your product, even if it’s just asking a friend, family member, or colleague to run the software. Make sure it does everything it’s supposed to, and make sure you fix any bugs or issues that come up along the way.
There is nothing worse for a customer than buying a defective or difficult-to-work product. You need to collect hours and hours of product data and test the product at scale before it reaches consumers. If your product is tested and ready, it’s time to revisit those potential ecommerce partners and see what they can do for you.
What can an ecommerce partner do for you?
In fact, a great ecommerce solution should do almost everything when it comes to selling your products online. Of course, you need to provide ideas, products and target markets. But with a strong foundation of ideas and planning, your ecommerce team can do just about everything else for you.
First, the sales platform. A great e-commerce platform will bring all your products, offers, discounts and customer information into one place. It will be easy to navigate for your customers while also allowing you to view all the items that have been sold very easily. Analytics is an essential part of e-commerce, giving you tools to examine customer attention spans, demographics, sales reports, and more.
Best of all, a good partner will also provide a great ecommerce toolkit. These integrated tools will allow you to see every tiny detail about every transaction and every customer, helping you gain a deeper understanding of what’s working and what’s not. These tools also allow you to engage with customers, increase conversion rates, and increase customer loyalty.
Another huge benefit of using a sales platform instead of trying to sell products manually yourself is that you will have an account manager and/or a dedicated support team. You can get immediate help with any issues that arise with your web store, customers, analytics or anything else.
In addition to an e-commerce platform, you also need market your product in other ways. While your platform should help you find, communicate, and retain customers, you shouldn’t put all your marketing eggs in one basket. Instead, you should look for as many ways as possible to get your product and company to the right people.
One of the best modern marketing strategies is to use social media. Platforms like Facebook and Instagram have built-in advertising tools where you can target specific demographics and customer interests. For a relatively small amount of capital, you can get your products seen by thousands of potential new customers.
Another great marketing method is search engine optimization. Search engine optimization is the process used to help you rank higher on search engine results pages. Using a combination of keyword blogging, backlinks, and video optimization, you can increase your “popularity” with Google’s web crawler bot, which pushes you to higher results pages. Seek an SEO expert to help you do this.
Finally, if you just want to jump immediately to the top of the results page, consider Pay Per Click Marketing.PPC is simple; make a small ad, use keywords related to your product, and place it on search engines. Then, every time your link is clicked, you pay a small fee.
The last tip revolves around retaining customers and keeping them happy. It’s really simple: keep upgrading and monitoring the performance of the software. If you don’t, it can quickly become obsolete or uninteresting. Your customers expect the best performance, continuous upgrades and necessary new features. Make sure to meet these requirements to help retain customers and attract new ones.
And, that’s it! Once you have a good product, a simple marketing campaign, and a great e-commerce platform, you’re ready to go. Remember, your product needs to be really good to really have a place in this type of market. Then, the tools you use to promote and sell it can make a big difference between minor success and huge success.