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In recent days, perhaps the biggest football event on the planet World Cup 2022 is the focus of attention. In addition to the players, the brand identity also creates a lot of attraction.
Let’s tructiep24h.info Analyze this World Cup 2022 brand identity in the article below.
Logo and brand identity like?
The 2022 World Cup creates a huge attraction for football fans when there are fiery football matches. In addition, this is also a playground for designers to create works of art.
The brand identity World Cup 2022 It is not only associated with the football tournament but also represents the national significance. That is why the organizers have chosen the image of the Arab shawl as the logo image.
Logo design and main colors
The logo of the identity is designed based on the current idea of the shawl of the Arab people. This image creates closeness and affirms the cultural beauty of this country.
In addition, this image also has the symbolic meaning of the number 8 which means infinity. The number 8 also refers to the number of stadiums that take place this football event in the country of Qatar.
This unique idea was conceived and designed by studio Unlock from Portugal. Another special thing is that this logo is designed with modern 3D images instead of 2D images as before.
The color of the identity is taken as the main color according to the color of the national flag of this country. Maroon brown and white tones will be combined to create a great harmony.
Mascot Design
At this 22nd World Cup, the main mascot chosen is the flying scarf. This mascot is called La’eeb, which is designed based on the typical hijab image of Central Asian culture.
This image has promoted the unique culture and people of the country of Qatar to friends in 5 continents and 4 pools. The meaning of the mascot is understood to describe the courage and progress of the people of Qatar.
In addition, it also shows the centrality, mischievousness, creating a sense of fun but also risking.
The home team knew how to seize this golden opportunity to promote the name and culture of the country of Qatar. Through this, the state will promote tourism development along with the biggest football tournament on the planet.
Music section
The theme song performed during this season’s World Cup soccer tournament in Qatar is a song that both shows culture and shows cultural unity and outstanding diversity across the globe.
The selected song is TTO – ‘Tukoh Taka’ which is performed in 3 languages: English, Arabic, and Spanish. This combination of 3 singers Nicki Minaj, Myriam Fares, Maluma has made an impression on fans.
The melody, sound, and lyrics of this song are amazing. The meaning of this song is also understood as the warm welcome of Qatar to international friends near and far.
The excellent performance of the 3 singers showed the spirit of this song. Make a deep impression in the hearts of fans.
Design the ball for the 2022 World Cup season
The ball representing the World Cup football event in Qatar this year is called Al Rihla. The unit in charge of this responsibility is the sports accessories company Adidas.
Al Rihla is translated from Arabic which means journey, the image is designed based on the culture and knowledge of the country of Qatar. The image of the boat and the flag will be an indispensable symbol.
The biggest attraction of this ball is the impressive, outstanding. The main color tone is pearl white, the colors on the pure color ring will be diverse, colorful colors.
In addition, graphic designers also want to send a great message in this ball. The ball is designed for high speed, accuracy and excellent flight stability.
The players will feel the ultimate excitement when kicking on the pitch, creating more atmosphere for each match.
It can be seen that through this identity, people want to convey to the world the culture, people and tourism of the country of Qatar. This message was also received positively.
Thus, within the scope of the above article tructiep24h analyze the brand identity of the World Cup 2022 in the most complete and detailed way. Hopefully, fans will have more interesting and useful knowledge about this identifier. Thank you for following the article and remember to share if you find it interesting and meaningful!
