Live-streaming technology has been around for a while, but it’s only in the past five years that it gained notoriety in the mainstream. Facebook Live grabbed the attention of the masses in 2017, but it was social media platforms like TikTok that really propelled it forward. Live streaming is now even a great way to market products, and e-commerce is integrated into sites like TikTok.
What is a TikTok store?
TikTok is one of the internet’s greatest success stories, and the Chinese company joined the livestreaming craze at the perfect time. The social media buzz is now worth over $50 billion and growing every year. In fact, it’s so popular in countries around the world where the internet is on the rise (like India) that it’s likely to continue to balloon in size.
One of the things that has helped TikTok become bigger and better is the launch of the TikTok Store, an official portal where shopping is designed to be community-oriented and fun. Businesses can use it to sell their wares via livestreaming.
Live Streaming Benefiting Casino Industry
One of the first places to find live-streaming offerings was in casinos, and developers have been working hard to bring a live casino experience to players in their own homes. For those who didn’t fully believe in digital tabletop gaming before, the technology helped bridge the gap between virtual and reality.
Today, live streaming is one of the main selling points of online casinos. In a growing market where websites are desperately competing for attention, being able to offer state-of-the-art immersive games is a huge draw.Slot machines have always been the biggest lure, and websites can offer Indian slot machine Games like Sakura Fortune and Extra Chilli Megaways can attract huge numbers of players in India.
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Sites such as Genesis Casino now offer live games for the Indian market in addition to these games, as well as professional live dealers for many classic games such as blackjack and roulette. Live casinos are now starting to challenge slots in terms of popularity, and it will be interesting to see how that goes in the future.
Game developers can use Twitch to help with marketing
Twitch, another site that started livestreaming before it became famous, helped it reach the infamous status it is today.The most successful streamers are those who choose to showcase popular games like apex legends, Fall Guys and GTA all generated high ratings. Part of Twitch’s appeal has always been interaction, and viewers at home can participate.
Game developers certainly appreciate The effects of convulsions, and because of the streaming platforms, the biggest titles usually attract more players. In fact, when the most-viewed channels play these games and make them known to a wider audience, it represents a free marketing stream.
The livestreaming craze isn’t going away anytime soon. In fact, it only gets bigger and better. It’s come a long way since live casinos and Twitch first launched it, and it’s likely to be even more immersive in the future.
