As young employees discover that they have more influence, Chinese companies have to meet the needs of more and more employees.
According to the preliminary survey results of the recruitment website Zhilian Recruitment, the traditional Chinese employment relationship is changing. Generation Z (Generation Z-people born in the mid-1990s to the early 1990s) in the 2010s) has become the dominant force in the labor market. Covid- The 19 pandemic has accelerated the digitization of workspaces.
For Chinese workers, respecting employees, keeping promises, paying wages commensurate with their abilities, and equal opportunities are the factors that they value employers most.
Experts said that the survey results show that China’s labor market is undergoing structural changes.
With the development of China’s economy, the number of occupations has also doubled. Since 2019, the Ministry of Labor of China has announced more than 50 new occupations. A report from Zhaopin Recruitment 2020 stated that Meituan Dianping has created more than 70 new jobs for emerging industries. Meituan is a super app that provides a wide range of services from food delivery to car-hailing.
Chen Long, a postdoctoral fellow in social studies at Peking University, said: “If Gen Z is not respected in the company or their values are not reflected, they can easily change jobs because there are so many other choices.” “Gen Z is also more rational and they don’t want to. They work overtime and don’t want to put in more effort without getting paid. They don’t accept empty promises from their boss.”
“They value happiness and believe that life is more than work, so they are no longer willing to accept injustice and are willing to change jobs,” Chen added. In the past, it was the employer who fired employees, but now it is Generation Z employees who leave the company.
Yao Yang, dean of the National Development Research Institute of Peking University, emphasized that in the new situation, the older generation of business leaders must adapt rather than demand the opposite.
“The development of a society is always driven by the new generation, and the old generation will eventually bow their heads to accept it,” Yao said. “So they are the ones who determine the direction of our society.”
Wang Shengtong, head of brand communications for e-commerce website JD.com, said that for Chinese companies, efforts to attract new talent have become increasingly difficult.
According to him, students are no longer excited about the school’s professional activities, and companies need to stand out by providing more benefits, a better working environment, and most importantly, a sincere attitude rather than empty promises.
Sun Xianhong, head of recruitment at Shenzhen Building Materials Company Dongfang Yuhong, said that compared with previous generations, making money is no longer the only goal of Gen Z workers. “In addition to money, they also hope to find identity and self-worth in their work,” she pointed out.
According to experts, the younger generation in China is gradually giving up the harsh 996 culture and working 6 days a week, from 9 am to 9 pm.
Li Qiang, executive vice president of Zhaopin Recruitment, said that young employees no longer accept overtime for no reason. Employers need to be committed to helping employees thrive and need to strike a balance between increasing profits and helping employees follow their passion.
“People born in the 70s and 80s work to survive, they value material achievements and return to their homes,” said Sun of Dongfang Yuhong. “But for Gen Z, their financial situation is better and they have never suffered from hunger. Therefore, their goals are higher goals, such as having a greater voice, freedom and sharing at work. Values of the company “.
Wu Huang (follow South China Morning Post)